500万彩票网

    HUANYINGFANGWENBEIDAQINGNIAOLUGUANGXIAOQU~

  1. 加入收藏
  2. 設為主頁
  3. 學校簡介

三分鐘了解北大青鳥

×

武漢北大青鳥:網絡營銷終教程 人人都可以學會

責任編輯:027hpedu來源:北大青鳥魯廣校區網絡營銷技術教程發布時間:2014-05-03 14:05
導讀:網絡營銷要學的內容很多,但是大家往往都只能學到局部,對整合營銷的概念和運用還相當不夠。北大青鳥魯廣校區專業網絡營銷老師就來給大家特制終教程。

  GUANYUWANGLUOYINGXIAODEJIAOCHENG,WANGSHANGYISOUYIDABA,DANSHIZHILIANGDOUBUGAO。YAOMESHIYIXIEXIEDE,HUISENANDONG;YAOMESHIYIXIEERBASHOUXIEDE,BUGOUBUGOUJING。BIZHECONGYIMINGFEIJISUANJIZHUANYEDEDAXUESHENGCHENGCHANGWEIYIMINGWANGLUOYINGXIAODAREN,YEJINGLILEHENDUOKUNHUO,WEILERANGGENGDUODERENSHAOZOUWANLU,ZAORICHENGWEIYIMINGWANGLUOYINGXIAOGAOSHOU,TESOUJILEYIXIEZILIAO,JIEHEGERENDEKANFA,XIECHUZHEPIANWANGLUOYINGXIAOZHONGJIAOCHENG,XIWANGDUIDAJIAYOUYONG。

  XIANWOMENBIXUMINGBAIWANGLUOYINGXIAODEJIGEJICHUGANGWEI:

  1、CEHUA ZHUYAOFUZECEHUAWANGZHAN、ZHUANTI、HUODONGDENG

500万彩票网   2、WENANBIANJI ZHUYAOFUZECHANPINDEWENZIZHUANXIE

500万彩票网   3、JINGJIATUIGUANG ZHUYAOFUZEBAIDUJIQITAJINGJIAGUANGGAODETUIGUANG

  4、YOUHUATUIGUANG ZHUYAOFUZEGUANJIANZIDEYOUHUAJIZHANWAITUIGUANG

500万彩票网   5、JISHU YOUMEIGONGHECHENGXU,FUZETIGONGJISHUZHICHI

  6、KEFU ZHUYAOFUZEJIEDAIWANGLUOZIXUNHEDIANHUA

  WANGLUOYINGXIAODEJIANYILIUCHENGJIUSHI,CEHUAYUWENANBIANJIZAIJISHUDEZHICHIXIA,ZHIDINGHAOGUANGGAOYEMIAN;JINGJIAHEYOUHUATONGGUOFUFEIHEMIANFEIDEFANGSHI,YINRULIULIANG,DANGYONGHUKANDAOWOMENDEGUANGGAOYEMIANHOU,RUGUOCHANSHENGLEZIXUN,YOUKEFURENYUANZHUANHUAWEIDINGDAN。

  由此可見,網絡營銷的個步驟是得有廣告頁面,然后得讓人看到廣告頁面,接著必須有人客服接待,好將訂單轉化為真正的交易。明白了這個過程,下面從整體的角度來講網絡營銷的五個步驟。
 

  個步驟 戰略整體規劃

500万彩票网   ZHEGEBUZOUSHIWANGLUOYINGXIAODEBU,YIBANYOUWANGLUOYINGXIAOJINGLIFUZE,DANGRANYAOJINGGUOLAOBANSHENPI,BIJINGGUANXIDAOXIANGMUWANGLUOYINGXIAODECHENGBAI。ZHANLVEZHENGTIGUIHUASHISHENMENI?SHUOBAILE,JIUSHIDUIZHEGEXIANGMUJINXINGCHUANTONGDESHICHANGGUIHUA,ZHIBUGUOSHICHANGZHUTISHIYIWANGLUOWEIZHONGXINDE。XUYAOLEJIEWOMENDECHANPINZAIWANGLUOSHICHANGYOUSHENMEYOUSHI,YONGHUQUNDETEZHENG,JINGZHENGDUISHOUDEQINGKUANG,YUNYINGTUIGUANGJIHUA,TOURUYUSHOUYI。JUTIFENWEIYIXIANEIRONG:

  1、SHICHANGFENXI XUYAOLEJIECHANPINMIANDUIDESHICHANGZAINALI,YOUDUODA

500万彩票网   2、JINGZHENGFENXI XUYAOLEJIEGAISHICHANGDEWANGLUOJINGZHENGDUISHOU,YOUQISHIGUANGGAOFENE

  3、SHOUZHONGFENXI ZHUNYONGHUDETEZHENG:NIANLING、PIANHAO、XIAOFEINENGLI、XIAOFEIXIGUAN、WANGLUOSHIYONGXIGUAN

  4、CHANPINGUIHUA CHANPINDEYOULIEFENXI、CHANPINBAOZHUANG(MAIDIANTILIAN)、

  5、YUNYINGGUIHUA XIANGXIDEYUNYINGTUIGUANGCELVE,YOUQISHIGUANGGAOTOUFANGCELVE

  6、收益預算 投入多少,預期收益,好細分到每天
 

  第二個步驟 營銷型網站制作

  ZHEGEBUZOUYIRANSHIGUANJIAN,YIBANYOUJINGLIQIANTOU,CEHUAHEWENANLAIZHIXING,JISHUTIGONGXIANGYINGDEZHICHI。YINGXIAOXINGWANGZHANSHIWANGLUOYINGXIAODEJICHU,MEIYOUYINGXIAOXINGWANGZHAN,JIUSHIQULEYINGXIAODEPINGTAI。RUHEZUOHAOYIGEYINGXIAOXINGWANGZHANNI?YIGEYINGXIAOXINGWANGZHANXUYAOKAOLVZHEJIGEYINSU:WANGZHANJIEGOU、SHIJUEFENGGE、WANGZHANLANMU、YEMIANBUJU、WANGZHANGONGNENG、GUANJIANZICEHUA、WANGZHANSEO、SHEJIYUKAIFA。LIUCHENGYIBANSHICEHUAHEWENANXIANSHEJIHAOYE、PINDAOYE、LIEBIAOYE、WENZHANGYE,JINGGUOJINGLISHENHEPIZHUNHOU,JIAOYOUSHEJIRENYUANJINXINGZHIZUO,RANHOUSHANGXIAN,YUNYINGTUIGUANG。YOUYUSHIGUANZHONGDA,ZHELIGEICHUYIGEYINGXIAOXINGWANGZHANDESIDAYAOQIUYUANZE:

  1、CHANPINGONGXIAOHEKEHUJIAZHI BIXUMINGQUEZHANSHICHUCHANPINDEMAIDIAN,NENGGEIKEHUDAILAISHENMEHAOCHU

  2、QUANWEIDUHEXINRENDU BIXUZHANSHIGONGSIZAIXINGYEDEQUANWEIDU,HAOLIEJUCHUANLIHEDISANFANGRENZHENG

  3、CHANPINYOUSHIJICHAYIHUA CHANPINBIXUYOUSHIMINGQUE,HEJINGZHENGDUISHOUCHAYIHUA

  4、GONGNENGFENGFUSHIYONGBIANJIE RUKOUBIANJIE,FANGBIANLIULAN;BIANYUZIXUN,FANGBIANGOUMAI

  以上是營銷型網站的四大基本要求,在此基礎上,大家可以進行再創新。
 

  第三個步驟 產品包裝及廣告落地頁制作

  ZHEGEBUZOUYIRANYIWENANHECEHUAWEIZHUDAO,BAOHANLEDUICHANPINDEZHENGTIBAOZHUANG,YIJIGUANGGAOLUODIYEMIANDEZHIZUO。CHANPINDEBAOZHUANGBAOKUOLECHANPINDEXINGXIANG,CHANPINDEXIANGXIGONGNENG,CHANPINDEYOUSHI,CHANPINDEKOUBEIDENGDENG。GUANGGAOLUODIYEMIANYOUSHISHENMENI?ZHIDESHIYONGHUTONGGUOWOMENDEMIANFEIJIFUFEIGUANGGAODIDADEYEMIAN,JIUSHIWOMENDEGUANGGAOLUODIYEMIAN。ZAIWANGLUOYINGXIAODEGUOCHENGZHONG,DUOSHUDOUSHITONGGUOGUANJIANCIHUOZHANSHIGUANGGAOWANCHENGDE,NEIMEWOMENDEGUANGGAOLUODIYEJIUBIXUYUYONGHUSOUSUODEGUANJIANCIHUODIANJIDEZHANSHIGUANGGAONEIRONGYIZHI,SUOYIGUANGGAOLUODIYEDEZHIZUOYEYOUJIGEYUANZE:

  1、XINGSHIDUOYANGHUA WENZHANG、ZHUANTI、WANGZHANPINDAO、WANGZHANYE,JUTIYONGNAZHONGYONGSHUJUCESHI。

  2、YINGXIAOXINGQIANG BUNENGSHIKEPUXINGDE,BIXUYINDAOYONGHUZIXUNWOMENDECHANPIN

  3、CHAYIHUA JINGZHENGDUISHOUHENDUO,MEIYOUCHAYIHUAJIUBUNENGXIYINYONGHU

  4、PIPEIDUQIANG BIXUFUHEYONGHUDESOUSUOXINLIHEDIANJIXINLI

  關于產品包裝和廣告落地頁的技巧很多,以上主要是幾個原則性的問題,理論上來說,要做好產品包裝盒廣告落地頁,需要一名精通營銷策劃的人員,好是擅長廣告制作的人。
 

  第四個步驟 整合傳播推廣

  ZHEGEBUZOUZHONGYAOMA?TAIZHONGYAOLE!MEIYOULIULIANG,QIANMIANBAOZHUANGDEZAIHAO,MEIYOURENKANDAO,SHUIHUICHENGWEIWOMENDEKEHUNI?WOZAIQIANMIANJIUQIANGDIAOGUOYIDIAN,ZAIDIAOCHAJINGZHENGDUISHOUDESHIHOU,BIXUSHENKEGUANZHUTAMENZAIGAISHICHANGSHANGDEWANGLUOGUANGGAOFENE,HENDUOSHIHOU,SHUIDEGUANGGAOFENEDA,SHUIDEXIAOLIANGJIUGENGDUO,QIANTISHIQIANMIANDEGONGZUODOUZUODAOWEILE。ZHEGEBUZOUDEZHUJIAOSHIJINGJIAHEYOUHUA,MUQIANZHULIUDESHIBAIDUJINGJIA,LIULIANGDUO,XIAOGUOHUANKEYI,JIUSHIHENSHAOQIAN。ZHENGHECHUANBOTUIGUANGDEFANGSHIHENDUO:SEOPAIMINGYOUHUA、BOKEYINGXIAO、WEIBOYINGXIAO、LUNTANYINGXIAO、ZHISHIYINGXIAO、KOUBEIYINGXIAO、XINWENRUANWENYINGXIAO、SHIPINYINGXIAO、SHIJIANYINGXIAO、GONGGUANHUODONGDENGBINGDUCHUANBOFANGSHI。TONGYANGDE,TUIGUANGZHONGYAOZHUYIYIXIAYUANZE:

500万彩票网   1、GUIMOHUA WULUNSHIJINGJIAHUANSHIYOUHUAYIJIQITAFANGSHI,BIXUGUIMOHUA,LIANGCAINENGSHANGLAI

  2、YIZHIXING WULUNNAZHONGTUIGUANGFANGSHI,DOUYAOHEQIANMIANDEBAOZHUANGZUODAOYIZHI,CHUANDIYIZHIDECHANPINXINGXIANG

500万彩票网   3、JINGJIXING WULUNNAZHONGTUIGUANGFANGSHI,BUZAIHUGUIJIAN,ZHIKANZHONGXIAOYI

  4、持久性 必須持之以恒,才能在市場上立足
 

  第五個步驟 數據監控運營

  QIANMIANDEGONGZUODOUZUOHAOLE,WANGZHANFANGWENLIANG、ZIXUNLIANGDOUHUISHANGSHENG,RUGUOBUNENGHAOHAOLIYONGZHEXIESHUJU,NEISHIFEICHANGKEXIDE。WOMENTONGGUOGEIWANGZHANTIANJIAYIXIEDAIMA,HUOLIYONGYIXIEGONGJU,CAIJIDAODESHUJUJIKEYIPINGGUWOMENDEXIAOYI,WEIXIAYIBUTIGONGHONGGUANDEZHIDAO,TONGSHIKEYIDUIQIANMIANDEJIGEBUZOUJINXINGBUDUANDIYOUHUA,TIGAOWANGZHANDETIYANDUHEYINGXIAOXING,YOUHUAZHENGHECHUANBOTUIGUANGDEXIAOGUO,TONGSHIGUANZHUZIXUNDAODINGDANDEZHUANHUALV,QUEBAOMEIYUEYINGXIAOZHIBIAODACHENGYUTISHENG。

  SHUJUJIANKONGYUNYINGZHUYAOBAOHANYIXIAGONGZUO:WANGZHANPAIMINGJIANKONG、CHUANBOSHUJUFENXI、WANGZHANFANGWENSHULIANGTONGJIFENXI、FANGWENRENQUNFENXI、ZIXUNTONGJIFENXI、WANGYELIULANSHENDUTONGJIFENXI、REMENGUANJIANZIFANGWENTONGJIFENXI,DIANJICHENGBEN、DUIHUACHENGBEN、YUYUECHENGBEN。

500万彩票网   YISHANGJIUSHIWANGLUOYINGXIAODEZHONGJIAOCHENG,XIANGXINDAJIAKANWANZHIHOUNENGGOUDUIWANGLUOYINGXIAOYOUYIGEXITONGRENSHI,TONGGUOLEJIEWANGLUOYINGXIAODELIUCHENG,YIJIMEIGEBUZOUDEGUANJIANDIAN,DAHAOJICHU,BIDINGNENGCHENGWEIYIMINGWANGLUOYINGXIAO。

  武漢北大青鳥500万彩票网魯廣校區,專業老師會幫你找到適合自己學習的課程和就業方向,詳細了解網絡營銷教程,現在就與專業老師溝通或撥打電話:027-87807717,或QQ咨詢:027-87807717.

本文標題:武漢北大青鳥:網絡營銷終教程 人人都可以學會500万彩票网,責任編輯:027hpedu,于2014年05月03日14時05分發布于北大青鳥魯廣校區。武漢北大青鳥宏鵬魯廣校區,是北大青鳥武漢電腦學校,專業IT計算機培訓,擁有軟件/網絡/安卓/Web前端/Java課程.北大青鳥地址:光谷廣場魯巷數碼港.電話:027-87807717

專業老師指導

趙老師

CONGSHIITJIAOYUPEIXUNSHINIANYOUYU,ZHILIYUBANGZHUGUANGDAXUEZIZHAODAOSHIHEZIJIDEZHUANYE。

培訓咨詢客服

劉老師

ITPEIXUNZHUANYEKEFU,YONGZIJIDEZHENCHENGJIEJUELEWUSHUXUEZIDEKUNHUO。

本文地址:
文章標題:
×
在線咨詢更多問題

如您有任何疑問
在線咨詢隨時為您解答或撥打咨詢熱線:17740513250

×
  • 姓 名*
  • 手 機*
  • QQ號/微信號
  • 所報學科 *
  • 其他備注
  • WENXINTISHI:QINGBAOCHISHOUJICHANGTONG,ZIXUNLAOSHIJIANGWEININTIGONGZHUANSHUDEYIDUIYIBAOMINGFUWU。